Our AI analyzes 47 conversion factors based on proven UX principles and conversion optimization best practices. While no AI is perfect, we consistently identify issues that human auditors miss. The roast is brutally honest, not randomly harsh.

The score reflects issues we found, not your site's overall quality. A high score means more fixable issues were detected. Even great sites have room to improve. Focus on the specific fixes, not the number.

If your report is blank or broken, absolutely. But we don't refund because the roast hurt your feelings. Try the free preview first to see exactly what you're getting before you pay.

Most tools give you a checklist of technical issues. We give you conversion-focused feedback with specific copy rewrites, design critiques, and actionable fixes. Think of it as a brutally honest consultant, not a boring audit tool.

Higher score = more issues found. 0-40 is Clean (few issues), 41-60 Needs Work, 61-79 is Rough, and 80+ is a Dumpster Fire. It's not a grade of your site's worth - it's a count of fixable problems.

Free previews take about 30-60 seconds. Full reports take 1-2 minutes as we do a deeper analysis including SEO factors, detailed copy rewrites, and comprehensive recommendations.

Absolutely. Many users roast competitor sites to find weaknesses or validate that their own site is better. We won't tell anyone.

We store the URL and analysis results so you can access your report later. We don't crawl or store your actual website content beyond what's needed for the analysis. See our Privacy Policy for details.